When you talk about the innovations then how can you forget the ‘Internet’ that made it possible for a business to perform their functions so effectively with the help of some clicks that required plenty of effort and resources in past. To explain this in a more convenient way let’s suppose a scenario. Two decades ago, a person launched a software company to serve the customer adequately. Due to heavy investment, the business had the latest technology followed by a bunch of experienced employees. To tell the audience about the existence of business, the officials published ads in newspapers and magazines about the offering of the business. Moreover, further marketing was done by using different platforms available at that time and that some serious investment. The most negative prospect was even after investing this much the response was not up to mark. The reason was most people even did not have access to newspaper and offering and those who had access are not able to comprehend the same message with the same meaning that the officials wanted to deliver. In the end, the result was the loss of resources financially as well as mentally. Now let us change the scenario, apply the same situation with one addition that is the ‘Internet’. Launch the new business, make the digital appearance on different platforms like business directories, Google business, Facebook, Instagram, Twitter, and many other digital platforms. After this tell everybody with a single click about your business and you are offering with little use of resources. This is only one aspect of marketing that is mentioned through which the internet has transformed the business functions, there are many more you can say the internet is in every function of business right now.